Day 2: Marketing, Innovation, and Water



For Day 2, I worked from home and did my informational interviews through Microsoft Teams since most of the people I was meeting with today were out of town or at an out-of-state office location. I'm ready to learn more today from the comfort of my couch with my cat sitting next to me. Let's get started...

Counselor Connections
  • There is a whole other side to marketing, which involves writing Request for Proposals (RFPs). This is how KCI gets projects to work on. Without this marketing team, there would not be a KCI! If you like writing, have good computer skills, work well with graphics, and are meticulous and detail-oriented, you will like this job!
  • Knowing how to use Computer-Aided Design and Drafting (CADD), is an important skill to have if you want to work for an engineering firm. You don't even need a 4-year degree to work as a drafter or designer. You just need experience working with CADD and having a CADD certificate helps. If you like working with computers, there are LOTS of jobs out there for you!
  • KCI, as well as many other companies, will pay for you to go to college if you commit to working a certain number of years after you earn your degree. For KCI it is 3 years. You can start in an entry-level position right out of high school and KCI will pay for you to go to college while working full time! Sometimes you can even take a sabbatical and go to college in another state or country!
  • Even though KCI is an engineering firm, only 35% of employees are professional engineers. There are lots of other career opportunities available in KCI alone!
  • There are a lot of career opportunities in the science field at KCI. For most positions, you will start in the field, so make sure you like working outside in the mud and in cold and hot temperatures! This is how you learn and grow!
Microsoft Teams Meeting with Deb Boyd, Director of Marketing
Bachelor's Degree in Marketing from Towson University
MBA from University of Phoenix

 I started my day with Deb, who I can tell is a powerful, hardworking leader for KCI and I learn that she has worked at KCI since she has graduated college and has seen all of the growth and advances in the industry and KCI over the years. I keep hearing from employees that one of the great benefits of working for KCI is that they will pay for 80% of the cost if you have been working up to 5 years at KCI and then 100% for 5 years and after as long as you commit to 3 years with the company after you earn your degree or certification. This is how Deb earned her MBA at little to no cost! What an awesome opportunity KCI has for their employees! 

Deb’s Marketing Department is very different than Whitney Shumaker’s Communications Department, even though they utilize the same marketing skills and expertise. While Whitney’s team is responsible for marketing the brand itself, Deb’s department is responsible for writing RFPs, which stands for Request for Proposals. These Request for Proposals are how KCI gets projects to work on. This type of marketing is very technical, meticulous, and detail-oriented. She showed me an example of an RFP and it looked very professional from the layout of the proposal to the charts and photos to the written content. Deb said that these proposals can be anywhere from 6 to 150 pages long! I said I had never even heard of this kind of marketing and Deb said herself and most other people in the field also had never heard of this either!

 I can see how an individual would have to be a good writer while also having a good eye with graphics and computer skills to do this type of marketing. Deb said that they place employees within the department based on their skill levels. Some individuals are strong in graphic design and focus in that area while others are strong writers and do the majority of the written work. Furthermore, although individuals in this department don’t have to have an engineering degree, they do need to learn terminology and have a basic understand of the processes in order to deliver an effective RFP. Deb explained that RFPs are extremely competitive as KCI is competing with other engineering firms trying to gain projects as well. 

Deb said that of 1,100 RFPs, they have “won” 35% of the projects, which is very good and above their goal! Deb showed me a chart with all of the projects they have “won”, which was very interesting to view. While some projects are only a few thousand dollars, some are in the millions! Their biggest project is Duke Energy, a $100 million dollar project!  Deb showed me the breakdown of her Marketing team in a chart and I was impressed by how large and strong the team looked. When I think of an engineering team, I didn’t even think about these important people who are the ones that actually get the work for the engineers to do. Without Deb and her team, KCI wouldn’t even exist!

How would you describe your job to a high school student in a few sentences?

“I put smart people together to get things done.” I help win work in response to Request for Proposals (RFPs). I put all of the pieces together to make sure it gets done. We win work through written, technical proposals.

What advice do you have for a high school student?

“Keep an open mind.” Don’t be afraid to change your direction if it doesn’t fit. If your enjoyment is anything less than 70 to 80% of the job, you won’t be happy. Promote yourself!

Microsoft Teams Meeting with Cyrus McCall, Technical Lead
Bachelor's Degree in Civil Engineering from Cornell University
Master's Degree in Engineering from University of Maryland, College Park
3 years at KCI

For my next meeting, I had a phone call with Cyrus, who was actually on a layover to Hawaii for vacation with his family! It was so kind of him to take the time to meet with me while on vacation. He was such a pleasure to talk with and I really appreciated that he took his time talking with me. Cyrus typically works remotely from his home in Southern Maine. Cyrus’s Master’s Thesis was researching visualization projects for the Maryland State Highway Administration, which has led to his current work with 3D-modeling and computer programs to assist engineers with their work. 

Cyrus talked a lot about CADD, which stands for Computer-Aided Design and Drafting. Cyrus said you don’t even really need a college degree to have a job in this field. You just need to be really into computers and how they work and earn certification in computer programs, such as CADD. I know for, example, that there is a CADD certification that you can receive at our local community college. In addition to programs, such as CADD, Cyrus also makes videos for projects, such as flying over highways. Cyrus has also earned his Pilot’s license to operate drones. Who knew that you needed a Pilot’s license to operate a drone! 

Cyrus also says that he goes to the Maryland State Highway Administration building monthly to support young people in using computer programs for their projects, which I think is really cool. I can really see how a lot of my students who enjoy computers would love to do the type of work that Cyrus does. I can also see how with the increase in technology that there will be lots of job growth in this field.

How would you describe your job to a high school student in a few sentences?

“I help people with technology and communicating with visuals.” I help people solve problems.

What advice do you have for high school students?

“Try to have fun and enjoy high school but also work hard and don’t slack. You need to find balance.”

Microsoft Teams Meeting with Gary Mryncza, Water Market Leader
Bachelor's Degree in Natural Science from Towson University
Master's Degree in Water Resources from the University of Birmingham in England
Master's Degree in Construction Engineering from Vanderbilt University

My next meeting was over Microsoft Teams with Gary, a really nice, down-to-earth guy with an impressive resume. Gary attended Holabird Middle School and Sparrows Point High School, which are neighboring schools to the school I work at. Gary served as an intern in college and has worked at KCI ever since, as I have noticed many employees do at KCI! Gary started working in the Hunt Valley office at the time and then he moved to Raleigh, North Carolina to help start a new group and then he opened an office in Nashville, where he has been living and working since (naturally I had many questions about Nashville because it is a city that I love)! Interestingly, Gary spent a year on “sabbatical” while at KCI and went to England to earn his Master’s degree in Water Resources at University of Birmingham. I thought this was very cool that KCI gave Gary the opportunity to travel while earning his degree! He also earned a second Master's degree at Vanderbilt University. Gary is certainly a life-long learner! 

Gary explained that there are many different disciplines in KCI, including Resource Management, Environmental Engineering, GIS (Geographical Information Systems), Asset Management, and Technology and Innovation. I think I will be diving deeper (no pun intended), into each of these disciplines in the coming days. The Water Market, in particular, is divided into 2 disciplines: Natural Resources and Water Resources. Natural Resources involves scientists who do biological assessments and stream restorations. Water Resources involves both engineers and scientists and how water is drained when building roads and structures, as well as storm water management in order to prevent flooding. The ultimate goal among these disciplines is to keep water clean and limit pollution. 

Gary talked about the Total Maximum Daily Load, which limits the amount of nutrients and harmful participles that go into certain bodies of water, such as the Chesapeake Bay. In order to manage stormwater, for example, dry ponds and wetlands are designed and constructed, channels are worked on, and erosion control plans and water quality work is executed. The Environmental Engineering division works with both clean water and wastewater from clean water in your tap to water in your toilets and sewage disposal. 

I enjoyed hearing Gary talk about their work with flood remediation in Howard County, which I am familiar with in terms of the flooding that has happened in Elliott City in recent years. He also talked about studies and trash collection using the Mr. Trash Wheel in Baltimore City. What I thought was most interesting is how closely the Water Market works with the Transportation and Construction departments since many of their projects are around bodies of water and, therefore, require the work of scientists in order to do their job without harming the environment. There are so many different aspects of water! It is all around us and it is involved in everything we do. After all, we wouldn’t be able to survive without water!

How would you describe your job to a high school student in a few sentences?

“I help preserve and restore the natural environments.” By doing this, we are able to develop and build but to no adverse effects.

What advice do you have for high school students?

“No matter what you do, treat people right and things will work out. Do your best and don’t compare yourself to everyone else.”

Microsoft Teams Meeting with James Deriu, Resource Management Discipline Manager
Bachelor's degree in Environmental Science from Gettysburg College
Master's degree in Environmental Science from Towson University
18 years with KCI

My final Microsoft Teams meeting today was with James, who works very closely with Gary even though Gary lives in Nashville. James is another committed, long-standing employee! James said that there is a really good tenure at KCI because they provide so many good opportunities, including exposure to different types of work and the ability to work with strong groups in different locations throughout the country. 

What I really enjoyed most about talking with James is his involvement with the PTECH program at my high school. PTECH stands for Pathways in Technology Early College High School. High school students work with a mentor from one of our industry partners, including KCI, are offered a guaranteed paid internship, and earn a free Associate’s Degree in Engineering Technology from our local community college, Community College of Baltimore County. What’s really cool is there is no admissions criteria and any 8th grade student zoned for Dundalk High School can apply. The goal is that students will create relationships with industry partners and move from paid internships into full-time jobs at the company. James serves as the industry partner lead at KCI and he said they have 10 mentors at KCI partnered with students. There is currently a Dundalk High School student serving as an intern this summer and I hope to see her in action in the coming weeks! 

James spoke more with me about the Natural Resources Group, which involves engineering design for restoration of streams, dams, and wetlands and also the permitting and regulatory compliance of projects. I liked hearing James talk about the work their team did at Sollers Point Technical High School, which is the building shared with our school. He explained that KCI was responsible for all of the work outside the building, including the parking lot, drainage, roads, and utilities. Natural Resources also involves watershed science and large scale studies with maps, documentation, and detailed analysis of streams and other bodies of water. In the spring they do benthic (bug) surveys and in the summer they do fish surveys. James explained that the types of bugs and fish can be correlated with the health of the stream. I will learn more about this tomorrow during my field visit to a stream, which James has coordinated for me! I’m excited to get a hands-on look at what their work is all about! 

James also talked about stormwater management design and hydrology, which is the study of the movement of water. They may study, for example, what happens when water goes under a bridge. James also touched on Geo-Environmental Services and Hazardous Materials, which I think I will learn more about when I talk to other KCI employees later in the week. James gave me some more insight into the company as far as the kind of career opportunities offered at KCI. James said that even though KCI is an engineering firm, only 35% of employees are professional engineers. The rest of the employees include surveys, inspectors, designers, etc. which are positions that don’t even require 4 year degrees. In fact, James said having certification and expertise in CADD may actually be more valuable than having a 4 year degree. This is very interesting and relevant information that I look forward to sharing with my students. I really enjoyed talking with James about all of the cool things his team works on and I can’t wait to experience it first-hand tomorrow!

How would you describe your job to a high school student in a few sentences?

“It’s a career path and job that allows you to see something from initial concept to final implementation.” You are out in the field collecting information about existing wetlands and using information to develop plans to restore the area and present it to the community and watch it be built. In 2 years, you can see it come to fruition.

"The world is run by people who show up!"

What advice do you have for high school students?

“Make sure you’re looking for an internship and real-world experiences.” If you can learn how to be on time, interact with professionals, talk about a new experience, etc., it will be invaluable. Learn how to work well in a team environment. It doesn’t always mean you have to have the best grades or perform the best academically. For this kind of work, you need to be okay being in the mud, working in cold weather, etc. If you like hunting and fishing you will probably like this work!

Getting Ready to go Electrofishing Tomorrow!

Tomorrow is my first day out in the field with some of the scientists that work at KCI. I get to go electrofishing in a stream and I have no idea what to expect! Excited to get hands-on tomorrow...

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